Connect your brand with Asian Wine Lovers

Join the first Wine & Spirits network covering the whole Asia-Pacific region, both B2B & B2C.

We help Wine & Spirits brands penetrate China and the Asia-Pacific region, raise awareness, build strong relationships with their customers and business partners and increase their sales through online and offline channels.

Educate

Educate Asian wine lovers and promote your brand with impactful content, articles, and videos published in local languages.

ENGAGE

Reach 1M wine lovers per week with engaging content through mainstream and Asia-based social channels.

Generate Trust

Get reviews in local languages from the most renowned sommeliers and wine experts in Asia.

Sell

Reach Premium wine buyers and boost your sales through the first wine marketplace covering the whole Asia-Pacific region.

Reach the whole Asia-Pacific region through one unique network and win in marketing efficiency.

engage your audience across key channels

Grow your sales
everywhere in Asia.

A powerful
e-commerce ecosystem combining
branding and
performance

The Most Renowned Sommeliers from Asia

Our team of top sommeliers from China, Japan, South Korea, Taiwan and Southeast Asia will be pleased to rate your wine, make tasting videos, and promote your products in their respective markets.

Wine Review

Wine review made by The Asian Sommeliers, designed specifically to match Asian consumers' tastes.

Wine Tasting

Video wine tastings and reviews made by The Asian Sommeliers in local languages to promote your wine in their respective markets via social media.

Livestream

The Asian Sommeliers will be pleased to take part in live tastings of your wines during Livestreams published through the online community Cellar & Friends.

7x languages

Educate, engage, generate trust, and develop brand loyalty among consumers with content fully translated in the main Asian languages.

Simplified Chinese, Japanese, Korean, Indonesian, Thai, Vietnamese, English (more on demand)

Connect with professionals

Reach wine professionals (distributors, HORECA managers, sommeliers) with targeted B2B communication to develop new business partnerships, expand your distribution, and stimulate them to promote your wine in their respective markets.

motivate buying intention with Asian influencers

Deploy influencer campaigns designed to strengthen brand awareness and reputation, raise positive consumer sentiment and motivate buying intention through the top Asian influencers in the F&B, luxury, and lifestyle domains.

100% IndependEnt

We are not affiliated with any investment group or wine-producing region. We provide tailor-made services to any brand looking to increase its presence and promote its products in Asia.

When Marketing Meets Sales, both Online and Offline

A team of local experts

Our team is made up of highly-skilled local and Western professionals based in the whole Asia-Pacific region, especially Mainland China, including young and passionate digital and marketing specialists, freelancers, certified sommeliers, sales managers, and experienced brand representatives working in the wine industry in Asia for more than 20 years.

Case Study

Livestream with the asian sommeliers

Discover the world’s most popular sparkling wine, from one of its most prestigious producers, Villa Sandi! Livestream through the Cellar & Friends community with five renowned sommeliers from China, Japan, South Korea, Thailand, and Vietnam.

Great experience with W&S Expansion Network, they are true professionals who offer service unparalleled in the Asian market. It was a great way to promote our region and educate consumers about Prosecco, while showcasing our wines. The experience also offers access to local wine experts, whose evaluation and recommendation of our wines is invaluable.

I would highly recommend the Cellar.Asia Livestream experience to other wineries looking to expand in the Asia-Pacific region. They offer impeccable organisation and a format which we hope to recreate in other markets soon.

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Livestream Reach, after 7 days

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Livestream Views, after 7 days

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Total Impressions, Including Teasing, after 7 days

Let's get in touch

We’d like to hear from you. Contact us and let us know what’s on your mind. We look forward to helping you grow your brand in Asia.