Reach Asian Consumers
All Along the Customer Journey
We help Wine & Spirits brands penetrate China and the Asia-Pacific region, raise awareness, build strong relationships with their customers and business partners and increase their sales through online and offline channels.
Raise Brand Awareness
Reach up to 1M wine lovers per week with engaging content through mainstream and Asia-based social channels.
Create Emotional Connections
Raise positive consumer sentiment and motivate buying intention with Asian top influencers, key opinion leaders and bloggers.
Generate Trust
Get engaging reviews in local languages from the most renowned sommeliers, wine experts, and educators in Asia.
Boost Your Sales
Reach Premium wine buyers and boost your offline and online sales all around Asia with sales-oriented campaigns and a ready-made e-commerce infrastructure.
Reach the whole Asia-Pacific region and boost your marketing efficiency through one dedicated network.
Increase your presence in Asia by combining branding and performance
Influencer Marketing
Work with top Asian influencers to strengthen your brand presence and reputation, generate positive consumer sentiment, and harness this to motivate sales.
Content & Inbound Marketing
Create engaging and SEO-friendly content in local languages to spread your message and educate your target audiences across the Asia-Pacific region.
Digital Campaigns
Increase your brand awareness and reach your target audiences with effective digital campaigns fully compliant with all target markets’ alcoholic advertising laws.
Video Production
Engage your audience and stay at the forefront of your customers’ minds with impactful and tailor-made videos featuring popular celebrity Asian sommeliers, chefs, models and wine experts.
Press Relation
Spread your message across Asia and influence the conversation with the latest stories about your brand shared through our press networks.
Markets Insights& Localization
Reduce time-to-market, achieve competitive advantages, and reach market penetration, revenue, and profitability targets with relevant consumer insights and tailor-made strategies.
Events & By-the-glass Operations
Sample your products during friendly tasting events and by-the-glass operations organized in restaurants and hotels all around Asia with top sommeliers and influencers.
Community Management
Position your brand in an authentic way that is sensitive to the Asian cultures on the most popular social media. Open official accounts on WeChat, Weibo, LINE, and other Asia-based platforms for your brand.
Lead Generation,
CRM & Brokerage
Expand your brand to new markets and find the best importers and distributors which will support sales generation and achievement of your business goals.
Penetrate new markets
Start selling in Mainland China and other Asian markets through our ready-made importation/distribution channels and e-commerce infrastructure. We facilitate sampling to influencers, industry experts, and potential distributors and help you engage with them in local languages.
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Build your presence in Mainland China
Optimize your digital infrastructure for Mainland China. We help you set up and manage official accounts on the main Chinese social channels and provide hosting solutions, including ICP license application, to power your presence in this market.
Latest Markets Insights
Gift your products to influencers
Gift your products to trend-setting bloggers, influencers, and sommeliers from China, Japan, South Korea, and Southeast Asia and enjoy free exposure to their huge followings on social accounts in return. “Product seeding” is also an unrivalled way to catch the eye of industry experts and distributors.
Apply for Official Accounts on WeChat, Weibo, Toutiao, LINE, and other Asia-based channels
Grow your own community and chat with your customers on the most popular Asia-Based social channels and messaging apps. Contact us to open official accounts for your brand and optimize your digital infrastructure for all Asian markets, especially Mainland China.
Drive Traffic and engage users through powerful content
Engage your followers with rich, impactful content including videos, photos, articles, livestreams, and masterclasses. We support you in the execution of marketing campaigns on Chinese and other Asian social media, both via CPC/CPM advertising and through top influencers.
Sell your wine in China and other Asian markets with ready-made online shops
Thanks to our importation facilities and ready-made e-commerce infrastructure, we are able to sell your wine online in a matter of days in Mainland China and other Asia-Pacific countries.
The Most Renowned Sommeliers and Wine Educators from Asia
Our team of top sommeliers from China, Japan, South Korea, and Southeast Asia will be pleased to rate your wine, make tasting videos, and promote your products in local languages in their respective markets.
Wine Review
Wine review made by our exclusive community The Asian Sommeliers, crafted specifically to match Asian consumers' tastes.
Wine Tasting
Video wine tastings and reviews made by The Asian Sommeliers in local languages to promote your wine in their respective markets via social media.
Livestream
The Asian Sommeliers will be delighted to take part in live tastings, Masterclasses, or sales livestreams through a range of social and e-commerce channels.
Case Study
Livestream with The Asian Sommeliers
Discover the world’s most popular sparkling wine, from one of its most prestigious producers, Villa Sandi! Livestream through the Cellar & Friends community with five renowned sommeliers from China, Japan, South Korea, Thailand, and Vietnam.
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When Marketing Meets Sales, both Online and Offline
A team of local experts
Our network is made up of highly-skilled local and Western professionals based throughout the Asia-Pacific region, including young and passionate digital and marketing specialists, freelancers, certified sommeliers, sales managers, and experienced brand representatives working in the wine industry in Asia for more than 20 years.
Great experience with Asia Beverage Media Group, they are true professionals who offer service unparalleled in the Asian market. It was a great way to promote our region and educate consumers about Prosecco, while showcasing our wines. The experience also offers access to local wine experts, whose evaluation and recommendation of our wines is invaluable.
I would highly recommend the Cellar.Asia Livestream experience to other wineries looking to expand in the Asia-Pacific region. They offer impeccable organisation and a format which we hope to recreate in other markets soon.
I would highly recommend the Cellar.Asia Livestream experience to other wineries looking to expand in the Asia-Pacific region. They offer impeccable organisation and a format which we hope to recreate in other markets soon.
Villa Sandi
Let's get in touch
We’d like to hear from you. Contact us to discuss the most effective strategy for your project. We look forward to helping you grow your brand in Asia.
