Grow your brand in China, South Korea, Japan, and Southeast Asia

We help wineries and spirits brands build awareness, expand their distribution, and gain wider traction in China and throughout the Asia-Pacific region.

Why Asia Beverage Media Group?

With a team of marketing specialists and wine experts based all around Asia, media coverage in eight languages, and an established network of importers, we lead brands to their right partners, facilitate sampling to importers and influencers, and give distributors all the tools they need to grow their sales.

Our 6 key areas of expertise

B2B CRM & Lead Generation

Brand Building
& Awareness




Market Research & Strategy

Brand Building
& Awareness

Raise brand awareness and reach wine buyers and professionals across the entire Asia-Pacific region. Deploy tailor-made campaigns fully designed to generate brand recognition from leading importers, facilitate the work of your sales force, and help distributors generate sales.

B2B Brand Building

Community Management

Digital Campaigns

Influencer Marketing

Media & Press Relations

Video Production
& Photo Studio

B2B Lead Generation, CRM & Activation

Touch base with the right importers and distributors. We lead brands to their right partners through B2B lead generation and nurturing, CRM, and activation.

B2B Lead Generation

CRM & Lead Nurturing

Importers & Distributors Database

Import Facilities & Sampling

Master Classes
& Tasting Events

Customer Support

Get a WeChat Official Account and start dealing with importers and building your network on the country’s most popular channel counting more than 1.24 billion monthly active users. Expand your reach through Xiaohongshu (RED), Douyin, Weibo, Toutiao, Baijiaohao, and more of Asia’s top media channels.

China Wine Market
Overview & Insights

  • Introduction
  • Understanding the Chinese Market
  • Getting to Know Chinese Wine Consumers
  • Domestic Wine Production
  • Who Are the Key Players in China’s Imported Wine Market
  • How to Enter the Chinese Market
  • Using Digital Platforms & E-commerce to Boost Your Sales and Build Your Brand Awareness
  • How to Connect with Chinese Consumers
  • Conclusion

How to Grow Your Wine Sales in China

The ultimate guide to achieving sales growth in China, including data, strategies, and expert recommendations to help wineries find success in the Chinese market.

How to Grow your Wine Sales in China

Gift your products to influencers

Gift your products to trendsetting bloggers, influencers, and sommeliers from China, Japan, South Korea, and Southeast Asia and enjoy free exposure to their huge social media followings in return. “Product seeding” has become an unrivaled way to catch the eye of industry experts and importers.

Launch your own Online Wine Shop in China

Get your own branded e-shop and start promoting your wine and selling online in China in a matter of weeks, with full control over prices. We develop tailor-made WeChat Stores and provide the legal structure for operating in Mainland China, including alcohol license procurement, banking solutions, and import facilities.

Cross-border & Local

We define e-commerce strategies that help you generate sales through the most popular marketplaces in China. We craft customer-engaging activities like sales livestreams, influencer campaigns, and promotions to boost your profits online.

WeChat Store Development

Marketplace Seller Accounts Setup

Sales Livestreams

Community Group Buying

E-commerce Campaigns


Reach the whole
Asia-Pacific region
in local languages

Share your brand’s story with wine professionals and wine buyers through our B2B and B2C media network featuring local-language coverage of South Korea, Japan, China, and Southeast Asia. We spread your content through leading owned and third-party social groups in the wine industry to maximize its reach.

Sign up for our newsletter

Sign up to receive the latest wine news and insights from China and the entire Asia-Pacific region.

The Most Renowned Sommeliers and Wine Educators in Asia

Get reviews in local languages from the most renowned sommeliers, wine experts, and educators in Asia and motivate buying intention with top Asian influencers.

The Asian Sommeliers

Wine Reviews

Wine Tastings


Case Study

Livestream with The Asian Sommeliers

Discover the world’s most popular sparkling wine, from one of its most prestigious producers, Villa Sandi! Livestream through the Cellar & Friends community with five renowned sommeliers from China, Japan, South Korea, Thailand, and Vietnam.

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Livestream Views, after 7 days
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Total Impressions, after 7 days

They trust us

Let's get in touch

We’d like to hear from you. Contact us to discuss the most effective strategy for your project. We look forward to helping you grow your brand in Asia.

Hong Kong | Nanjing | Bangkok | London

Copyright © 2019-2024. Asia Beverage Media Group Limited. All rights reserved.

Hong Kong | Nanjing | Bangkok | London