Insights

The Chinese wine market is complex and competitive but offers huge potential for the international wine trade. In this article, we summarize its characteristics and provide 8 expert recommendations for your business strategy in China.

Wine to Asia Shenzhen International Wine & Spirits Fair comes back on its second edition with Asia Beverage Media Group as its official media partner.

Discover how a rapid rise in the purchasing power of female consumers is transforming China’s wine market, and what may be in store for the future of the industry.

The blind box phenomenon has made its way firmly into China’s wine market – find out what exactly this trend entails, and how it could drive significant changes in the way consumers purchase wine.

The year 2020 saw a surge in community group buying within the Chinese wine market. Learn more about the pros and cons of this disruptive new business model.

From tips on bottle sizing to brand design, discover 8 effective ways to help your wine brand rise above the rest in today’s competitive Chinese wine market.

After a difficult year for the Chinese wine industry, find out why the future remains bright and full of new potential and opportunity.

Get the lowdown on the hottest online sales holidays and events of the year, celebrated to their fullest by wine sellers across China’s popular e-commerce platforms.

An in-depth analysis of the Chinese wine market, including Chinese preferences when selecting wines, purchasing sources, import regions, and a prediction of future market growth.

Today, the views expressed by a KOL can make or break a wine product’s success in China. Come discover the KOLs who have made the biggest impact on the Chinese wine industry.

What really sparks a wine’s popularity in China? See why the idea of a “Chinese taste preference” is coming into question as China’s wine market continues its historic rise.

Social media is the key to achieving success in today’s Chinese wine market. Learn how to reach Chinese consumers by promoting your brand via apps like WeChat and TikTok.

Perplexed by the current state of the Indonesian wine market? Clear up the confusion with this overview and how-to guide for marketing your brand in the region.

Prowein rates Singapore as the number one emerging market for wine producers to enter over the next five years. Our insider report tells you why.

South Korea currently has the highest level of alcohol consumption per capita in the world. Discover the insider report on the South Korean wine market key trends for 2020.

Wine consumption in Taiwan is on the rise. Discover the latest market trends and uncover sources of future market growth for the wine industry in Taiwan.

The new wave of Japanese consumers is curious, keen to learn and open to experimentation. Discover our insider information about the Japanese wine industry for 2019.